Recently, I decided to purchase a new vehicle. This left me with many decisions to make — most notably, what to do with my old car. Ultimately I had two options. I could sell the car myself or I could trade it to the dealership. To the average person, this is likely an easy decision. However, an economist must weigh the trade-offs.
It was obvious that if I decided to trade the car to the dealership, I would receive substantially less money than if I sold the car myself. Such is the case because the dealer is looking to sell the car immediately after purchase whereas an individual buyer is merely looking for transportation. The decision thus rests upon how much I value my time. Does the cost of selling a car on one’s own time (opportunity cost) outweigh the cost of trading the car to the dealership (the difference between book and trade-in value)?
Time, however, was not much of a problem for me. It is the summertime and I have more time on my hands than usual and thus my time is not as valuable. So I decided to sell the car on my own. Shortly after making the decision, I was attending a family gathering and someone remarked that the most important part of selling a car was making sure that it is washed. I was told that I should never have a “For Sale” sign in the window of a car with any inkling of dirt. As an economist this go me thinking, does a clean car really make a difference? If so, why?
I came to two possible solutions.
First, perhaps a clean car attracts the eye. Individuals looking to buy a car are more likely to be looking at other cars that are passing by. Thus if the car is clean, it would immediately attract their eye to the car and the “For Sale” sign in its window.
The second — and more likely scenario — is that a clean car sends a signal.
Labor economists often discuss signals with respect to education and employment. Many have debated whether individuals with a college education are more likely to be hired because of the signal that a degree sends. For example, someone with a college degree has proven that they can achieve goals. Also, college educated individuals tend to have other similar characteristics that management may find attractive.
Similarly, a washed car may send a signal. A spot-free shine on a vehicle may demonstate how well the owner has tended to the car. If the car is dirty, it may signal that the owner is indifferent to the car. To them, it is merely a mode of transportation. Maintenance is done on the car, but not always on time. If a car is clean, it is more likely that it is owned by a person that has regular maintenance done on the car. The owner likely takes pride in the car.
Whatever the case, I decided I should wash my car.