Silver Lining

I have long decried the subsidization of ethanol. However, it appears that this incredible waste has produced a positive externality:

Two soft drinks with connections to the past were launched this week for a national eight-week run.

Pepsi Throwback and Mountain Dew Throwback are sweetened with sugar made from cane and beets, unlike their namesakes, which use high-fructose corn syrup, the mainstay for soda pop since the 1970s.

The intent, said Pepsi spokeswoman Nicole Bradley, is to remind baby boomers what the drinks tasted like back in the 1960s and ’70s. “And for millennials, they’re something new,” Bradley said.

More consumers are forsaking corn syrup, which is criticized as a contributor to obesity. The price of corn syrup has risen with the advent of corn-derived ethanol for fuel, undercutting the cost advantage it held. [Emphasis added.]

I will admit to being one of the idiots mentioned in the article who has paid a 50% premium in the past for cola with actual sugar rather than HFCS — although, in my defense, I really do not drink that much soda.

One response to “Silver Lining

  1. Real sugar, indeed! The only difference between “real sugar” (sucrose) and the high fructose corn syrup used in soft drinks is that the former is 50% glucose and 50% fructose while the latter is either 58% glucose and 42% fructose or 45% glucose and 55% fructose.

    If the price of cane and beet sugar wasn’t artificially inflated by the U S Government, it would be always cheaper than corn syrup.

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