I have long decried the subsidization of ethanol. However, it appears that this incredible waste has produced a positive externality:
Two soft drinks with connections to the past were launched this week for a national eight-week run.
Pepsi Throwback and Mountain Dew Throwback are sweetened with sugar made from cane and beets, unlike their namesakes, which use high-fructose corn syrup, the mainstay for soda pop since the 1970s.
The intent, said Pepsi spokeswoman Nicole Bradley, is to remind baby boomers what the drinks tasted like back in the 1960s and ’70s. “And for millennials, they’re something new,” Bradley said.
More consumers are forsaking corn syrup, which is criticized as a contributor to obesity. The price of corn syrup has risen with the advent of corn-derived ethanol for fuel, undercutting the cost advantage it held. [Emphasis added.]
I will admit to being one of the idiots mentioned in the article who has paid a 50% premium in the past for cola with actual sugar rather than HFCS — although, in my defense, I really do not drink that much soda.